Follow Gabriella Kennedy on instagram @dancer.gabriellak
Photo: Chris Moore
I know most of us have been to at least ONE dance convention, after all, we are dancers, it’s what we do. And those of us in the social media/ambassador spotlight we want to give full on attention to our brands. So, with that said, you should always represent fully. When I attend a convention I always wear something sugar related, this way people can, 1. Recognize the Sugarhaul logo 2. Know that I am a rep for this brand and 3. Promote the products For example: I love to take my sugarsocks to wear for the contemporary class. I will often wear a sports bra for hip hop or my super cute “Gabriella” leo. Either way, product placement and branding is important. On the flip side, you have to remember, while wearing the brand, you are the brand you represent. If you are snotty and unkind to people around you because you want the judge’s attention, that’s going to come off rude and not kind. I certainly wouldn’t want to purchase from a brand that had a brat behind it, would you? So, remember you always are the face of that brand, represent it well.
Another great way to engage is that I have dancers asking for photos with me (and I ask as well) I may not know them by face (because lets face it, we all look different in our photos versus the sweaty smelly hair falling out mess that we are at conventions) but I never would want someone to not think I didn’t know them, so I would say, “tag me in the pic” and then it usually hits me (I’m the worst with faces/names). I remember once that I asked a very well known dancer for a photo with her, she rolled her eyes and acted bothered that I would even ask….well, now I see her and I don’t dare ask for a photo nor do I shop the brand she represents. Actions speak volumes. Keep the brands interest at heart, wear it with pride (because I promise you were one of the very few chosen and many other girls would love to be in your position) and promote the company. Small businesses strive on this advertisement, don’t let them down. They believed in you!
Happy Convention Season!